The Launch
BIT Expo 2026 is officially underway
BIT Expo 2026 opened with a press conference that introduced this year's vision to media, partners and industry guests.
Beauty & Fashion Exhibition
BIT Expo 2026: Beauty & Fashion Exhibition
25 to 27 September 2026
EACLC, Ubungo, Tanzania
Showcase. Grow. Connect.
About BIT Expo
Bridging beauty, fashion & opportunity
BIT Expo is a dynamic three day Beauty & Fashion Exhibition designed to bring together the people, brands, businesses and ideas shaping Tanzania's growing beauty and fashion industry.
The Beauty & Fashion industry is one of Tanzania's most vibrant and rapidly evolving creative sectors. Yet, its full potential can only be unlocked when the people within the industry have meaningful opportunities to connect, collaborate, learn, showcase and access markets. BIT Expo was created to bridge that gap.
BIT Expo is a meeting point for business, creativity, culture, talent and opportunity.
Vision
To become a leading platform for the growth, visibility and transformation of Tanzania's Beauty & Fashion industry, while creating opportunities that connect local talent and businesses to wider markets.
Mission
To create a professional, inclusive and impactful platform where beauty and fashion brands, entrepreneurs, creatives and industry stakeholders can showcase, connect, learn, collaborate and grow.
When the industry connects, the industry grows.
Official Trailer
BIT Expo 2026
The film introducing BIT Expo 2026: beauty, fashion, and the people building the industry.
Press Conference 2026
The year begins here
BIT Expo 2026 launched with a press conference: the campaign film on screen, founders on the mic, and the industry in the room.
Trailer Reveal
The official campaign film premiered on screen as the room watched the year ahead come into focus.
Founder, BIT Expo
The founder of BIT Expo shared what visitors, brands and creatives should expect from this year's Beauty & Fashion Exhibition.
Guest Speaker
Industry voices joined the conversation around opportunity, collaboration and the future of beauty and fashion.
SSI Africa, Main Partner
The founder of SSI Africa, main Partner of BIT Expo 2026, spoke to the opportunities the platform creates for the industry.
In the Room
Guests, creatives and partners filled the room for the first gathering of the BIT Expo 2026 season.
Partnership
A launch built on collaboration, connecting beauty, fashion, business and opportunity.
Media
Press and cameras captured the moment as Tanzania's Beauty & Fashion community looked toward September.
Press Conference Highlights
Programme
What to expect
Twelve strands of beauty, fashion, business and entertainment with something for everyone.
The BIT Expo Experience
Three days. One movement.
Day 01: Discover
Closing Celebration
Signature Night
Where the industry comes to celebrate.
BIT Expo concludes with an unforgettable Signature Night, a premium closing celebration of fashion, entertainment, competition, recognition and meaningful connections. More than a closing event, it is a celebration of the people building the industry.
Guest of Honour 2026
Jokate Urban Mwegelo
A Tanzanian public figure, entrepreneur and media personality whose work spans leadership, youth empowerment, beauty and fashion.
Joining BIT Expo as an important voice in a celebration of Tanzanian beauty, fashion, enterprise and creative opportunity.
Meet the Line Up
Voices shaping the industry
Meet the moderator, panelists and official hosts bringing insight, expertise and energy to BIT Expo 2026.
Official Panel Moderator
Najma Paul
Guiding the official panel conversation and connecting the perspectives shaping Tanzania's beauty and fashion industry.
InstagramPanelists
Panelist
Allie Stylish
She has changed the braiding game, bringing impact that is hard not to notice.
Instagram
Panelist
Shatafrika
She is not only an MUA but an icon in the making; her creativity in the business industry is divine.
Instagram
Panelist
Rose D
Her hands are blessed and have blessed a thousand through a magical touch that leaves a mark.
Instagram
Panelist
Neema Kaniki
Handling media like her skincare, inspiring and sharing her expertise is what she is known for.
Instagram
Entertainers
Setting the mood on the floor
The artists bringing sound and stage energy to BIT Expo 2026.
Official DJ
DJ Tridlap
Confirmed Entertainer
Saba
Who should be there
Cosmetics & Beauty BrandsMakeup ArtistsSkincare BrandsHair Professionals & Haircare BrandsNail Artists & Nail BrandsFashion DesignersClothing BrandsShoe BrandsAccessories BrandsBeauty EntrepreneursFashion EntrepreneursSalons & SpasBeauty Academies & Training InstitutionsFashion & Beauty CreativesRetailers & DistributorsManufacturers & SuppliersIndustry ProfessionalsInfluencers & Content CreatorsMedia & Entertainment StakeholdersInvestors & Business PartnersBeauty & Fashion EnthusiastsCosmetics & Beauty BrandsMakeup ArtistsSkincare BrandsHair Professionals & Haircare BrandsNail Artists & Nail BrandsFashion DesignersClothing BrandsShoe BrandsAccessories BrandsBeauty EntrepreneursFashion EntrepreneursSalons & SpasBeauty Academies & Training InstitutionsFashion & Beauty CreativesRetailers & DistributorsManufacturers & SuppliersIndustry ProfessionalsInfluencers & Content CreatorsMedia & Entertainment StakeholdersInvestors & Business PartnersBeauty & Fashion Enthusiasts
For Exhibitors
Put your brand in the spotlight
BIT Expo gives brands an opportunity to move beyond traditional advertising and engage directly with their market.
01
Brand Visibility
Position your brand in front of a highly relevant audience and increase awareness within the Beauty & Fashion ecosystem.
02
Product Showcase
Put your products, services and innovations directly in front of potential customers, professionals and industry stakeholders.
03
Customer Engagement
Create meaningful face to face interactions that allow audiences to experience your brand beyond digital platforms.
04
Business Connections
Meet potential distributors, retailers, collaborators, suppliers, partners and other businesses within the industry.
05
Market Access
Use the exhibition as a platform to introduce your brand to new audiences and explore new commercial opportunities.
06
Industry Positioning
Establish your brand as an active participant in the growth and development of Tanzania's Beauty & Fashion industry.
BIT Expo 2026
The floor is filling fast
Demand is building, so secure your booth before the remaining spaces go.
Booths sold
0%
Already reserved: 40 of 50 booths
Attendant enquiries
0+
Phone calls from people asking how to attend
Campaign 2026
The faces of this year
Editorial looks from the BIT Expo 2026 model shoot: beauty, fashion and craft in frame.
Campaign 2026
2026
Model 2026
Portrait 2026
2026
Fashion 2026
Look 2026
Campaign Reels
Feel the energy
Vertical promos for BIT Expo 2026. Scroll into view to play. Tap to unmute.
Past Edition 2025
Relive BIT Expo 2025
Red carpets, live demos, fashion moments and the energy that started it all. Explore the highlights from last year's edition.
Partners
Making BIT Expo possible
BIT Expo 2026 is made possible through the support, expertise and shared belief of our presenting partner and event partners.
Presented by
SSI Africa
Main Partner of BIT Expo 2026.
Partner with BIT Expo
Put your brand at the centre of Tanzania's beauty and fashion industry.
Be part of the movement
Will you be in the room?
Whether you are a brand, exhibitor, sponsor, partner, professional, creative, entrepreneur, media platform or passionate industry enthusiast, BIT Expo invites you to be part of this experience.
25 to 27 September 2026, EACLC, Ubungo, Tanzania